About Us

Kinsmen Capital Group, LLC is an alternative M&A firm in Central Florida. We acquire or invest in profitable main-street companies with simple business models. Typically, these companies have been operating for several years, have an established customer base, don't require excessive effort or a large team to operate, and also has great margins. We partner with the selling founders to ensure a mutually beneficial outcome — offering simple terms and a streamlined process, keeping legacies intact.

D. A. Wells

Founder & Managing Director

Eric Wells

managing partner

The Welali Company

J. D. Smith

Founder & Managing Director

Cross Equity Group

Chase Black

Founder & Lead Brand Strategist

Carbon Copy Agency

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Shannon Hollins

VC Partner

Kinsmen's Operating Partners & Partnership network are integral to our investment and value-creation process. Encompassing decades of executive experience and industry expertise, act as a resource for portfolio company management teams in analyzing and executing operational and strategic initiatives, serving as value-added members of portfolio company Boards of Directors:

Our strength lies in our individuality as we bring in the top talent in various fields, from architecture, brand management to sales. Kinsmen's professionals are experienced with established track records of building value in collaboration with Operating Partners and management teams:

Our Team

Operating Partners & Partnerships

Our Mission

We're on a mission to arm Main-Street with know-how and innovative business models and strategies to excel in market domination.

Our Vision

To assist small businesses with performing consistently at peak volumes and with phenomenal resilience affecting local economies.

We are total opposites of traditional private investment firms. Kinsmen is patient and isn't constrained by investment committees, our end goals, and a quick sell. We at Kinsmen look to enhance communities through private equity. We invest in Strong, Local, Staple businesses, encouraging sustainability, growth, productivity, and unanimity.

Our actions and ventures are steadfast and intentional— including our work, the companies we invest in, and what we’re building. Each portfolio company of ours solves a problem and/or adds unmatched value to its customers and communities, keeping your legacy intact. The work we do is important.

Our transactions last and create opportunities for long-term growth and sustainability for its owners, team members, and customers. Profit enables us to stay patient and is a measure of the value we bring to the market and the communities we serve.

Message to Owners

"I believe that it's more than vital for main-street organizations to have access to materials, resources and support to implement into your business. Not only to outpace competitors and excel in your industry, but also to operate consistently in your potential and do it well.

Kinsmen is for the Owner. We are for them to have total control over their organizations limiting typical "governance" and other affiliated domestic entities interfering in their businesses. To ensure this we encourage owners to operate with a custom strategy that carries the values and mores that are important to them. One that keeps your legacy intact."

D. A. Wells

Founder & Managing Director Kinsmen Capital Group

Our Moat